November 29, 2017
One of the highlights of my recent buying trip to Europe was emerging designer OPAAK. Launched less that a year ago, OPAAK had already caught my attention on Instagram but it was a treat to have the opportunity to touch and feel their product and talk to Agathe, the talented and driven designer. I knew very quickly that this was a brand I had to bring on board at babylikestopony.
Agathe Muffert creates her range at her Cologne based studio. Abandoning traditional lace, floral designs and other embellishments, her OPAAK collection opts for clean finishes, perforations and minimal mesh in … are you sitting down? Black.
Her credo for the brand:
The development of a minimal, fashion-forward underwear collection, expressed by strong and authentic imagery.
The range manages to strike a rare balance between practical, every day wearability and a unique style. Seamlessly bridging stylish underwear to sexy outerwear.
You can see the influence of her past fashion house design experience with the likes of Viktor&Rolf in the collection which combines athletic silhouettes and highly functional, quality materials for a restrained, cool and effortlessly sexy look.
Like all our brands, the contemporary, minimalist designs are hand made in Europe using sustainable and ethical production processes. Currently OPAAK uses regenerative and recycled materials and exclusive use of GOTS certified biological cotton but also continue to research further innovations and improvements.
Beauty does not happen by means of definition. We do not want to take side with one direction. We say yes and no at once. We love the magic of tension and we see beauty in the in-between. Confidence is beautiful in combination with sensitivity. Black unfolds in combination with White. Control fires up with instinct.
We acknowledge the Gadigal of the Eora Nation, the traditional custodians of the land on which we work and live. We recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.